Every business has its secrets. It probably the unique factor that is making the profits. Any business owner will not let his secrets out. Whatever might the research that you put into it, it is very difficult to find a certain thing when it comes to business.
It might be anything. The technology that is involved, the financial matters, the network that they have or anything for that matter. Generally, if you take any business, there are certain things that are not revealed to the customers or the general public. It was, it is, and probably it will always be a secret. A florist is not an exception when it comes to this. At the end of the day, they also own a business. Here are some things that a florist won’t tell you.
The freshness factor
When anyone one buys a flower, there are few factors that we notice immediately. The color, fragrance and the freshness. Colour and fragrance are two things that the florist has not control. It is because these things cannot be altered. But the freshness is one thing that can be altered. Keeping the flowers in certain temperatures can keep the flowers fresh. Almost every flower shop restock on Mondays. They might claim the flowers are very fresh, but they are probably three to four days old.
They want a regular customer.
It is way better to put things as they will make you a regular customer. Being a regular customer out of loyalty or fondness is different. Becoming a regular customer because the need is different. They actually create the need for you to come again and again. They may claim that the flowers are fresh, but it may lose life in two days. So the demand is created to buy new ones again.
The use of preservatives
It not just in vegetables and food items that preservatives are being used. They are also used in flowers to stay fresh for a long time. The preservatives dealy the dying of the flowers to a very considerable amount of time. Unlike food, it does not affect our health, but the price that we are paying is inclusive of all these preservatives that are used.
The perfect arrangement of the petals
Not all of us, but some do take into account the minute things like the petal arrangements while buying a flower. If you just take a closer look the perfectly bloomed flower has a lot of petals cut down. This practice is to fake the freshness of the flower and at the same time to project a proper structure in the blooming of petals.
In recent times have you felt that the flowers are not smelling properly? This is because of the use of chemicals and preservatives during the growth and also after cutting them from the plants. Your nose or any other factor has nothing to do with this.
Many flower shops give out a lot of complimentary things to attract customers and to improve their business. Most of the compliments that they gave are very cheap. They might look good, but this one of those stunts to impress the customers.